12:30-6 p.m. EST September 9, 2021

WELCOME

Designers Today’s Editor in Chief Jane Dagmi and Managing Editor Andrea Lillo — joined by guest co-host Don Ricardo Massenburg — kick off the September 2021 Designer Experience, which will be filled with insights from design experts, our legendary product Gift-Aways, live entertainment and much more.

KEYNOTE: Materials + Health: The Designers’ Choice
Jonsara Ruth, Co-founder and Design Director of Healthy Materials Lab at Parsons School of Design, where she is Associate Professor and Founding Director of the MFA Interior Design program.

How much do we know about the materials used to create homes? How often is something chosen based solely on its aesthetics, color, or cost – without considering possible toxics it may introduce? Armed with the right questions and knowledge, designers can change the trajectory and ensure that all homes promote healthy living. It all comes down to employing smart decisions without compromising beauty, elegance, whimsy or innovation.

With an introduction by:
Laurence Carr, CEO and Creative Director of Laurence Carr Inc., specializing in wellness-centered, regenerative interior design for luxury residential and hospitality environments; and executive producer/host of Chez Laurence on EarthXTV.

Keynote sponsored by:

LIVE BRAND AUDIT with Mary van de Wiel

Global brand maverick, visual storyteller and artist Mary Van de Wiel pairs up with a designer to evaluate present website messaging and brand behavior and arrive at creative ideas for a more energetic and emotional brand dialogue.

REP AS CHAMPION: How to be partners in profit and service

Business coach Melissa Galt and manufacturers rep Roger Miles discuss the challenges of the designer/rep relationship and suggest processes for enhancing it so that you deliver a better product to clients and consumers.

THE ART OF BRAND STORYTELLING THROUGH PHOTOGRAPHY: Be the Exception, Not the Rule

Photographer Deb Shields recognizes the important role photography plays for creative entrepreneurs and helps them elevate their brand, build their portfolios and attract new clients to increase their profitability. Deb will be joined by award-winning designer, bestselling author, and style and visibility expert Rachel Moriarty, who mentors designers on how to leverage visibility.

BRAIN FUEL
  • Get Your Story Straight: Ericka Saurit, founder and creative director of Saurit Creative, shares how to create a brand messaging framework that shines online and makes marketing your business a joy!
  • Local TV for the Win: Lauren Clement, owner and leader designer at Lauren Nicole Design, will share what it took to get on the local TV news, how she nurtured the opportunity, and the ways local visibility impacted her interior design business, brand and family.
  • Sanctuary at Work: Whether transitioning your workforce back to the office or navigating the live/work boundaries at home, applying principles of sanctuary can keep you and your people safe and sane. Lisa Kahn, lead designer and CEO, and Philip Allen, director of marketing, both with Lisa Kahn Designs, will show you how.
THE SNOWBALL EFFECT

Matt Berman, founding principal of Workshop/APD, will lead this presentation on leveraging your portfolio, building, and future-proofing a holistic A&D brand.

DX AFTER HOURS

After a full afternoon of enlightening and educational discussions, reconnect with your fellow designers during our online After Hours!

Sponsored by: